Market Vitals: The Current & Future Health of the Industry

Market Vitals: The Current & Future Health of the Industry

Join us for our 72nd seminar in Columbus, Indiana. The ACT Research team will provide the North America Commercial Vehicle & Transportation Industries Outlook for 2025-2028. In addition, we will be hosting industry expert guests to discuss the current and future health of the industry to support your planning and budgeting.

February 19-20, 2025 || The Commons || Columbus, IN

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ABOUT

 

What: Since 1986, ACT Research has been the leader in commercial vehicle data, market analysis, and forecasting services, providing timely and vital information to the marketplace. As a benefit to subscribers, ACT Research holds two events per year to provide an opportunity for discussions, professional insights, and networking. 

 

The ACT Research team will provide the N.A. Commercial Vehicle & Transportation Industries Outlook for 2025-2028. In addition, we will be hosting industry expert guests to discuss the current and future health of the industry to support your planning and budgeting.

 

Why Participate: Obtain valuable perspectives on the commercial vehicle (CV) and transportation industries from the organization renowned for its top-tier North American Commercial Vehicle OUTLOOK. ACT Research received the prestigious 2019 Lawrence R. Klein Blue Chip Award for our exceptional forecast accuracy.

 

Who Participates: Those joining us are industry trailblazers and decision-makers, including top management and C-Suite executives from their respective OEMs, Tier 1 & 2 suppliers, new entrant OEMs, technology suppliers, and a variety of financial institutions.

 

What Others Say: "[ACT Seminar] is a can't miss...an incredible group of people across the industry; you have OEMs, tier 1s, fleets, start-ups, investment side, sell side. A great lineup of speakers and panels, something that you rarely get at conferences like this." -Robert Brown, Chief Strategy Officer

 

When & Where: Market Vitals: The Current & Future Health of the Industry will be held

February 19-20, 2025 at The Commons at 300 Washington St., Columbus, IN 47201

 

Event sponsored by: 

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Guest Speakers:

Warren Auwae, Senior Vice President of Global Remarketing - Velocity Vehicle Group

Mark Brakeall, Director Marketing, Dealer Operations & Connected Vehicle - Hino Trucks

Alan Briley, President, Fontaine Trailer

Corey Eisen, Vice President - TEN Cool

Randy Flanagan, VP, Sales - Trailer - SAF Holland

Mark Hall, General Manager - Trailer - Stoops Trailers

Jon Horvath, Director Economics and Marketplace Dynamics - C.H. Robinson

Mark Jamieson, Business Development Director - Alternative Technologies - Cummins, Inc.

Jonathan Mason, Director Economic and Trucking Intelligence - Daimler Trucks North America

Brian Peterson, Renewable Fuels National Sales Manager- Chevron

Josh Sluder, Director of Dealer Development - Integrity Truck Sales, LLC.

Mike Zimm, Senior Industry Analyst - BMO Transportation Finance

More to come!

 

ACT Research Speakers:

Kenny Vieth, President & Senior Analyst

Steve Tam, Vice President & Analyst

Tim Denoyer, Vice President & Senior Analyst

Jim Meil, Principal & Industry Analysis

Jennifer McNealy, Director, Research Analysis and Publications

David Teolis, Chief Economist

Ann Rundle, Vice President of Electrification & Autonomy

Lydia Vieth, Research Analyst, Electrification & Autonomy

Carter Vieth, Research Analyst

 

SEMINAR AGENDA

Get all of the details in one spot! Download the agenda below. 

 

Will you be in town early? Join us for pizza, beer, and great conversations!
Tuesday, February 18, 2025 || 6:00 - 9:00 PM || ZwanzigZ Production Brewery - 315 12th St, Columbus, IN 47201

All sessions will be held at The Commons, 300 Washington St., Columbus, IN 47201 unless noted otherwise.

DAY 1 SESSIONS

WEDNESDAY, FEBRUARY 19

 

9:00 AM - 12:00 PM

Mexico Workshop

Guest speakers include representatives of the National Chamber of the Manufacturing Industry (CANACINTRA).

 

12:00 PM

WELCOME/REGISTRATION

Thank You To Our Name Badge Sponsor:

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1:00 PM

OEM Panel

What’s shaping the commercial vehicle market today? What challenges and opportunities lie ahead? In this engaging panel, top OEM thought leaders will share their perspectives on the state of the industry, what’s most important right now, and how they are navigating market dynamics. The discussion will dive into key trends, strategic considerations, and audience Q&A. Join us for a conversation with those at the forefront of the industry.

  • Mark Brakeall, Director Marketing, Dealer Operations & Connected Vehicle - Hino Trucks
  • Jonathan Mason, Director Economic and Trucking Intelligence - Daimler Trucks North America
  • Alan Briley, President, Fontaine Trailer
  • Moderator: Kenny Vieth, President & Senior Analyst - ACT Research

 

2:30 PM

Dealer Panel

You might have heard it said that selling trucks is not all that difficult. All you have to do is have the right truck at the right price in the right place at the right time. Sounds easy, right?! We will talk with two seasoned new and used truck sales industry veterans who have made careers selling trucks and get their take on just how easy or challenging it is.

  • Warren Auwae, Senior Vice President of Global Remarketing - Velocity Vehicle Group
  • Josh Sluder, Director of Dealer Development - Integrity Truck Sales, LLC.
  • Moderator: Steve Tam, Vice President & Analyst - ACT Research

 

4:00 PM

Regulations & Emerging Tech Fireside Chat

While state and federal regulations, alongside corporate sustainability goals, have increased demand for alternatives to diesel fueled vehicles, the path to broad adoption hasn't been smooth. Join us for a fireside chat with representatives from Cummins and Chevron to hear about their experiences, and their customers' experiences, navigating the adoption of new technologies. We will discuss cost comparisons, vehicle performance, infrastructure needs, lessons learned and what lies ahead.

  • Mark Jamieson, Business Development Director - Alternative Technologies - Cummins, Inc. 
  • Brian Peterson, Renewable Fuels National Sales Manager - Chevron
  • Moderator: Lydia Vieth, Research Analyst, Electrification & Autonomy - ACT Research

 

5:00 PM

Closing Thoughts

 

6:00 PM

NETWORKING DINNER

  • ACT Research Office - 4440 Middle Rd., Columbus, IN 4720

 

 

 

 

 

 THANK YOU TO OUR SPONSOR:

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DAY 2 SESSIONS

THURSDAY, FEBRUARY 20

 

7:30 AM

CONTINENTAL BREAKFAST & REGISTRATION

Thank You To Our Name Badge Sponsor:

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8:00 AM

Economic Outlook Panel: Navigating 2024’s Shifting Landscape

David Teolis, ACT Research’s Chief Economist, Jon Horvath, Director of Economics and Marketplace Dynamics at C.H. Robinson, and Mike Zimm, Senior Industry Analyst at BMO Transportation Finance, will offer a forward-looking perspective on the key factors shaping today’s economic landscape. Their discussion will cover inflation, consumer spending trends, monetary and fiscal policy, business investment, interest rates, budgets, and freight market dynamics. Attendees will leave with a deeper understanding of the opportunities and risks over the next four to eight quarters and will have the chance to pose thought-provoking questions to the panel.

  • Jon Horvath, Director Economics and Marketplace Dynamics - C.H. Robinson
  • Mike Zimm, Senior Industry Analyst - BMO Transportation Finance
  • David Teolis, Chief Economist - ACT Research

 

9:45 AM

Freight, Class 8 & Trailer Market Update & Forecasts

In this session, we’ll provide a comprehensive analysis of current market conditions and future forecasts for the freight, Class 8, and trailer markets. The discussion will begin with an overview of the current state of each market, highlighting critical trends and the key demand drivers shaping these sectors. The session will then shift to forecasts, offering insights into the projected outlook for freight, truck, and trailer demand in the months and years ahead. The discussion will conclude with a fireside chat and interactive Q&A, giving attendees the opportunity to deepen their understanding and explore how these insights can inform their strategic planning.

  • Tim Denoyer, Vice President & Senior Analyst, ACT Research
  • Kenny Vieth, President & Senior Analyst, ACT Research
  • Jennifer McNealy, Director, Research Analysis and Publications
  • Carter Vieth, Research Analyst, ACT Research

 

12:00 PM

Networking Lunch

 

1:00 PM

Trailer Panel

What’s happening in the trailer market, and when will conditions improve? This panel brings together industry experts Corey Eisen (TEN Cool), Randy Flanagan (SAF Holland), and Mark Hall (Stoops Trailers) to discuss market trends, extended equipment life cycles, and shifting demand. Panelists will share insights from their customer interactions, offering real-world perspectives on availability, market sentiment, and key turning points ahead. This session will provide valuable insights into the trailer market and the road ahead.

  • Corey Eisen, Vice President - TEN Cool
  • Randy Flanagan, VP, Sales - Trailer - SAF Holland
  • Mark Hall, General Manager - Trailer - Stoops Trailers
  • Moderator: Kenny Vieth, President & Senior Analyst - ACT Research

2:00 PM

Used Truck Market Update

The long-awaited, much-anticipated “recovery” in the used truck market FINALLY appears to be afoot! In this session, we will review the current state of the used truck market and share our thoughts about where we think the market is headed in 2025 as well as the factors that will drive the performance.

  • Steve Tam, Vice President & Analyst, ACT Research

3:15 PM

Medium Duty Market Update

The medium duty commercial vehicle segment is still effectively in the penalty box. Backlog and inventory are elevated. Net orders are waning. Sales are expected to be flat in 2025 and production is forecast to decline. What in the world is going on?! Join this session for a walk through of the dynamics the continue to challenge this market five years after the start of the global pandemic.

  • Steve Tam, Vice President & Analyst, ACT Research

4:00 PM

Closing Thoughts

 

VENUE

 

Twice a year we hold 2 seminars in the heart of our city's Arts & Entertainment District at The Commons in Columbus, Indiana!

300 Washington St., Columbus, IN 47201

Free public wifi: 

Coc public 

Recommended Parking:

1) Parking lot at 4th & Brown Street next to Hotel Indigo - Public Parking (2-minute walk). On Google Maps, it’s labeled "Cummins SEARS Parking Lot - Private," but it is now a public parking lot.

2) Jackson Street Garage - Public Parking (Across the street)

Reserve Your Stay: 

Holiday Inn Columbus - 2485 W Jonathan Moore Pike | Columbus, Indiana | 47201

Hotel Indigo Columbus - 400 Brown St | Columbus, Indiana | 47201 - NOT AVAILABLE

*Note that it is rare to find an Uber, Lyft, or Taxi in our city. Please plan accordingly. 

The Commons

SPONSORS

 

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3 Networking Opportunities

Welcome Reception | Tuesday, February 18, 2025  | 6:00 PM

Networking Dinner | Wednesday, February 19, 2025| 6:00 PM

Final Day Lunch | Thursday, February 20, 2025 | 12:00 PM

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“This is my fifth [seminar]. I haven’t missed one yet, after taking on this role. I really enjoy coming here, not just for the data piece of it, but it’s really [about] meeting the people. Being able to meet other people within the industry, and form relationships and networking connections that will help broaden my perspective of the market is probably the most valuable part about [attending ACT’s seminars]. 

Tim Eimermann, Market Insights Leader

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